研究課題: 怎麽使用插畫作為媒介,使外出就餐選擇具有更多的個人和情感導向?
你有沒有遇到過這樣的時候,當你翻閱了來自餐廳點評網數百張的照片和評論後,你 卻始終不知道這家餐廳是不是你今天外出就餐的最佳選擇。你是否希望在最短時間內 對你感興趣的餐廳有一個準確的估計,了解餐廳的食物,就餐氣氛以及裝潢。
在 Linlin Pan 的倫敦藝術大學插畫與視覺媒體研究生畢業作品中,她使用插畫作為一 種新的表達形式,將餐廳的裝潢,食物,服務以及就餐氣氛全部融合並表現在一張作 品裏,從而給我們一種更為直觀的選擇體驗。同時也提供給我們一種全新的選擇就餐 餐廳的方式。
Dining out in our society is extremely popular. And London, as the capital city, there are more than 70 national cuisines. There are many websites help us to choose the restaurant, such as TripAdvisor and Yelp. They took pictures of the restaurant itself and introduced the food they served. However, in the contemporary society, people are more focused on the dining out experience, which are influenced by ambience, design and social factors. These things could not reflect by those simple pictures. So I based on my visite experience, use illustration as a method to express the restaurant itself in one image, which includes the restaurant decoration, the food, the service as well as the dining atmosphere to give the customer a new way of select the restaurant they want to dine.
9 家倫敦知名餐廳最終視覺形象(靜態)
Linlin Pan 最終選取了 9 間倫敦知名餐廳進行了創作,包括 Sketch The Gallery, Sketch The Glade,Hakkasan Hanway Place 等。她選擇 Instagram 作為作品的發布平臺是因為其作為圖片及視頻分享社交平臺,人們可以首先屏蔽掉文字信息的幹擾, 僅僅通過圖像來獲取信息。這種相互的方式恰好強調了外出就餐選擇的個人和情感導 向。
Linlin Pan picked nine restaurants to design, include Sketch The Gallery, Sketch The Glade, Hakkasan Hanway Place... She chooses Instagram as the publication platform because it is a picture based social media. People always see the image first, which means they can remove the text message only recording the image information to make more personal and emotional dining out choices.
以下是 9 間餐廳的設計過程及最終結果的展示
<Tsujiri Matcha House>
<Tsujiri Matcha House> 設計草稿
<Clos Maggiore>
<Clos Maggiore> 設計草稿
<Sketch The Glade>
<Sketch The Glade> 設計草稿
<Beigel Bake>
<Beigel Bake> 設計草稿
<Sketch The Gallery>
<Sketch The Gallery> 設計草稿
<Joy Luck Chinese Restaurant> 設計草稿
<Cay Tre Soho>
<Cay Tre Soho> 設計草稿
<Hakkasan Hanway Place>
<Hakkasan Hanway Place> 設計草稿
<Hakkasan Hanway Place>
<Hakkasan Hanway Place> 設計草稿
關於這個項目, Linlin Pan 表示這只是剛剛開始,她歡迎更多有意向的餐廳可以與她 合作從而完善整個項目。同時,Linlin Pan 希望可以將設計應用在餐飲與生活領域以 提供更多的可能性和創新性。
有關於這個項目更多的理論研究請登錄個人網站
http://cargocollective.com/cathylin/Enjoy-your-meal 進行查看。
About this project, Linlin Pan said it was only just beginning. She welcomed more interested restaurants to work with her to complete the project. In the meantime, Linlin Pan hopes to apply design to the dining and lifestyle areas to provide more possibilities and innovation. Please view my personal website to see the thesis part of the project.
Designer: Linlin Pan
Web: http://cargocollective.com/cathylin
Ins:@linlinpan_92 / @enjoy_your_meal_2017
Email: cathy5662@yahoo.com
Ins:@linlinpan_92 / @enjoy_your_meal_2017
Email: cathy5662@yahoo.com
Project Designer:Linlin Pan
Special Thanks: Linlin Pan
arts x materials 材料研究室歡迎不同合作方式,聯絡請洽Email.
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